Using LinkedIn Video to Grow Your Business

Most people hide behind text. They send the same cold message everyone else sends, then wonder why nobody replies. On Win The Hour, Win The Day with Kris Ward, I talked about a simpler way to stand out: put your face on a short video and speak like a human.

Video feels scary at first. It shouldn't. It's the fastest way to build trust with someone who has never met you, and it fits neatly into a busy week once you have a system for it.

Why short video builds trust faster

People buy when they feel understood, not when they understand you. A short native video, 40 seconds to about a minute and a half, does that in a way text can't. They see your face. They hear your tone. They can tell you looked them up before you hit record.

Keep it personal and keep it specific. Mention something you noticed about their business. Say one clear thing you can help with. Then ask a simple question instead of pushing for a call. That small bit of research is what makes a stranger stop and pay attention.

A simple script you can record in one take

Don't script every word. Use a shape you can repeat. Open friendly and use their name. Disarm the moment by admitting it's a bit different to get a video. Show you did your homework. Give one line on what you help with. Give one reason it's worth a reply. Then ask, don't tell.

That's it. No studio, no editing, no perfect lighting. The messy, human version wins because it feels true. Protect a small block each week to send a handful, and treat it like any other focus task. If you want to guard that time, here's how I time-block to protect your focus so outreach doesn't get squeezed out.