How to Use Video to Win Business: A Simple Script That Works

Mike joined Omar Zenhom on The $100 MBA Show as a guest teacher. The format is tactical. Teach one thing people can use today. Mike's lesson was on how to use video to win business without a big following or a fancy setup.

Here is the short version you can run this week.

Why short video works

Most outreach fails because it feels like a stranger reading a script. A short video fixes that. The person can see your face, hear your tone, and tell in a few seconds that you paid attention to them. That is trust, and trust is what gets a reply. You do not need studio gear. A native social video shot on your phone works better than something polished, because it feels like a person, not a brand.

The script Mike uses

Keep it to about forty seconds up to a minute and change. Then follow a simple order. Be friendly and open. Disarm them, because most people expect a pitch and are braced for it. Show that you did your homework, something specific about them or their business. Give one clear line about what you do. Give one reason to say yes. Then ask, do not tell. That last part matters. You are inviting a conversation, not closing a deal in the first breath.

Make it a habit, not a one-off

The tactic only pays off if you run it often. Pick a small list of good-fit people each week and send a handful of these. Because each one is short, you can do it without wrecking your day. Video is one of the ways Mike gets in front of buyers without ads, alongside referrals and podcast guesting. If you want to see how this fits into a bigger launch, the episode on marketing a live learning cohort shows how these touches feed a clear offer, and the back office conversation covers the systems behind it.