Getting Found by the Customers Near You

From the Frame Up takes someone out of the shop and into the passenger seat for a candid conversation. On my episode with Jarred Jones, I talked about something every local and auto-service business wrestles with: getting found by the right customers without wasting money.

I spent 13 years running a Google Ads agency, so I've watched a lot of shops spend on marketing that didn't fit them. It doesn't have to be complicated.

Be easy to find for people nearby

For a local business, the whole game is being the obvious choice for the customers right around you. That means showing up where they look, being clear about what you do, and making it simple to reach you.

You don't need to be everywhere. You need to be findable and clear in your own backyard. The tighter you know who you serve, the cheaper and simpler your marketing gets. Here's more on defining your ideal client so you stop marketing to everyone.

Use video to build trust early

People choose a shop they trust, and trust starts before they walk in. Short video is the fastest way to build it. A quick clip of who you are, how you work, and what to expect makes a stranger feel like they already know you.

It doesn't need to be polished. Keep it short, keep it human, and speak to the worry a customer has before they hand over their car or their business. That honesty is what earns the call.